WOMEN IN HIGH DEMAND
WOMEN IN HIGH DEMAND
Campaign Strategy
ADCANN Awards Finalist
Best Social Good Campaign of the Year 2021
Best Social Good Campaign of the Year 2021
In support of International Women’s Day, Dutch Love launched a community program called Women in High Demand - a quarterly review that features women in the cannabis industry who #ChoosetoChallenge the status quo, inspire us to think critically about our actions, raise awareness about gender inequality and celebrate women's achievements.
2021
#ChoosetoChallenge
Featured Queens:
Emily Leung of Ohai
Camille Chacra of Allume
Emily Heffring of Your Bag of Holding
Victoria Ashley of Laundry Day
Emily Leung of Ohai
Camille Chacra of Allume
Emily Heffring of Your Bag of Holding
Victoria Ashley of Laundry Day
QUEENS IN HIGH DEMAND
Pride 2021In celebration of pride, we showcased virtual drag, music, dance and comedy shows, collaborated with Toronto’s largest drag brunch PlayDate, and worked with local drag queens to create looks inspired by their favourite cannabis strains.
Featured Queens:
Tiffany Boxx as Tangerine Dream
Amy Grindhouse as Birthday Cake
Misty Meadows as White Widow
Tiffany Boxx as Tangerine Dream
Amy Grindhouse as Birthday Cake
Misty Meadows as White Widow
International Women‘s Day 2022
#BreaktheBiasFrom digital marketing to training + recruitment, we put the limelight on the ladies that drive Dutch Love.
The Art of DJ[ing]
Interactive DJ Workshop with @otherside.clubTo commemorate IWD 2022, we collaborated with local creative group, OtherSide Club, to provide an interactive workshop for women, non-binary, and femmes to network and practice the art of DJing.