|   ✎  Graphic Design   |    Branding ™   |  ✺  Photography   |   ✳︎  Web Design   |   ✔︎ Content Strategy   |   ☻  Digital Marketing   

Hi! My name is Fiona and I’m a content producer, visual designer, and photographer based in Vancouver, BC. I love translating thoughts, ideas, and emotions into visual content and finding a balance between creativity and strategy.

SELECT WORK (2016-2024)

Absolut Free to Be
Freehouse Collective
Dutch Love
420 Field Trip
Dicky’s Dumps
Women in High Demand
At the Waldorf


The Waldorf Hotel / Earls Kitchen + Bar / Nike / Freehouse Collective / Eastside Flea / RED Academy / Gazzy by Gazzo / Ricecake Events / 604 Records / Comedy Here Often / Phillips Brewing / Barber & Co / Absolut / VMF / Public Disco / Native Shoes


︎ ︎ ︎


Good hospitality is seen, great hospitality is felt

Freehouse Collective is a collection of public houses, cocktail bars, and restaurants created to come together and form a kindred brand family.

As the Content Producer + Campaign Manager, I lead all things digital, creative, and community based. From social media content creation to website development, art directing photoshoots, and strategizing campaigns.

Brands + Locations Include:

Ballyhoo | Barber & CoBelfast Love | Brass Fish | Butcher & Bullock | Bomber BreweryCinema | Clough Club | Death & Taxes | Gift Shop | Hundy | Isabelle’s | Lamplighter | Plain Jane SkinbarThree Brits | Sing Sing | Stock Room | Walrus



Nominated for Best Retail or e-Commerce Experience Van UX Awards 2023

In collabortion with the Engine Digital team, the website was built with the goal to provide customers with an elevated experience reflecting the new found brand identity and its environments.

Features Include:

Locations Filter
Rewards Program
Gift Card Purchasing
Event Bookings
Blog Articles
Job Applications



Content Creation + Curation

Phillips Goodwill LagerBrewed by Phillips Brewery, Goodwill Lager was made available at all Freehouse locations, with $2 from each beer going toward families in need.
See Post

Science of Cocktails
Hosted by Science World, this annual event features the city's most talented bartenders + chefs and the science behind their drinks + dishes.
See Post

Black Lagoon Pop UpInspired by goth-metal and cult horror, industry veterans Erin Hayes and Kelsey Ramage took over the Butcher & Bullock for an immersive Halloween pop up bar .
See Post


Ideation + Execution

Gastown ShuffleA historic bar hop celebration featuring the best of Vancouver’s oldest neighbourhood, Gastown. Learn More

Free to Be In honour of Pride, Freehouse partnered with Absolut to create a limited edition cocktail wrapped in artwork by Toronto based illustrator, Tim Singleton. ⁠Learn More

Road to Dublin
Stirring the pot (of gold) with Jameson and Guinness, instant win scratch tickets were available at all locations with a chance to win a trip to Dublin.
Learn More


Art Direction:
Fiona Samson

Georgia Love

Janet Ross


Ricky Alvarez

More brand photography here.