|   ✎  Graphic Design   |    Branding ™   |  ✺  Photography   |   ✳︎  Web Design   |   ✔︎ Content Strategy   |   ☻  Digital Marketing   

Hi! My name is Fiona and I’m a content producer, visual designer, and photographer based in Vancouver, BC. I love translating thoughts, ideas, and emotions into visual content and finding a balance between creativity and strategy.

SELECT WORK (2016-2024)

Absolut Free to Be
Freehouse Collective
Dutch Love
420 Field Trip
Dicky’s Dumps
Women in High Demand
At the Waldorf


The Waldorf Hotel / Earls Kitchen + Bar / Nike / Freehouse Collective / Eastside Flea / RED Academy / Gazzy by Gazzo / Ricecake Events / 604 Records / Comedy Here Often / Phillips Brewing / Barber & Co / Absolut / VMF / Public Disco / Native Shoes


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420 Field Trip

Campaign Strategy

Recognized as one of the Best 420 Marketing Campaigns of 2021 and nominated for Best Marketing Campaign of 2021, 420 Field Trip was a digital + in-store campaign that celebrated the origin of “4:20”.

Campaign Strategy: Fiona Samson
Graphic Design + Illustrations:  Blair Massey
Inspired by classic stoner films, this campaign included an online scavenger hunt, a guide to classic 420 movies + strain pairings, an exclusive interview with Georgia Love (former Head of Photography at Herb), playlist curation by world renowned DJ Skratch Bastid, and an IG Live grow tour with the master growers of BZAM Cannabis.

Movies + Strain Pairings

We compiled a throwback 420 movie list, paired perfectly with our top pick strains.

Skratch Bastid x Dutch Love FM

420 Field Trip Playlist on Spotify
Recognized for his worldwide block parties and versatility in different styles of hip hop, funk, disco, and rock, @skratchbastid took over the soundwaves of Dutch Love FM to give us an exclusive peek at his 420 collection.

Women in High Demand

Skilled in Editorial + Lifestyle Portraiture with a style that feels like a psychedelic dream, Vancouver based photographer + creative director, Georgia Love has raised the bar high for fashion and cannabis content.

"A good photograph will provoke an emotional reaction - whether it's good or bad it doesn't matter."