420 Field Trip
Campaign StrategyRecognized as one of the Best 420 Marketing Campaigns of 2021 and nominated for Best Marketing Campaign of 2021, 420 Field Trip was a digital + in-store campaign that celebrated the origin of “4:20”.
Inspired by classic stoner films, this campaign included an online scavenger hunt, a guide to classic 420 movies + strain pairings, an exclusive interview with Georgia Love (former Head of Photography at Herb), playlist curation by world renowned DJ Skratch Bastid, and an IG Live grow tour with the master growers of BZAM Cannabis.
Movies + Strain Pairings
We compiled a throwback 420 movie list, paired perfectly with our top pick strains.
Skratch Bastid x Dutch Love FM
420 Field Trip Playlist on SpotifyRecognized for his worldwide block parties and versatility in different styles of hip hop, funk, disco, and rock, @skratchbastid took over the soundwaves of Dutch Love FM to give us an exclusive peek at his 420 collection.