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Hi! My name is Fiona and I’m a content producer, visual designer, and photographer based in Vancouver, BC. I love translating thoughts, ideas, and emotions into visual content and finding a balance between creativity and strategy.

SELECT WORK (2016-2024)

Absolut Free to Be
Freehouse Collective
Dutch Love
420 Field Trip
Dicky’s Dumps
Women in High Demand
At the Waldorf


The Waldorf Hotel / Earls Kitchen + Bar / Nike / Freehouse Collective / Eastside Flea / RED Academy / Gazzy by Gazzo / Ricecake Events / 604 Records / Comedy Here Often / Phillips Brewing / Barber & Co / Absolut / Van Mural Fest / Native Shoes


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Lunar New Year with Dicky’s Dumps

Campaign Strategy

Creative Direction:
Fred Fung

Campaign Strategy:
Fiona Samson

Graphic Design:
Ronnie Mejia

Andrew Milligan

To ring in the Year of the Ox, Dutch Love partnered with beloved local dumpling makers, Dicky’s Dumps, to create a classic infused LNY dish.

Content included a BTS photoshoot and interview with co-owner Dickson Li, a custom infused Chili Oil recipe made with Redecan Reign Drops, LNY themed giveaways, and an exclusive menu feature at Sing Sing in Vancouver.